County First Lady H.E. Stellah Samboja chaired a tourism stakeholders’ meeting at the Governor’s Boardroom, Mwatate in a bid to boost investors’ participation, ultimately ensuring a vibrant tourism sector.


The First Lady reiterated how the forum targeted further focus on the Taita Taveta County populace at the community grassroots levels, increase employment chances, unearthing the hidden gems and actualising the sustainable development agenda.


Pankaj Shah, Founder Team Pankaj Foundation emphasised the need to map tourist attraction sites, geographical features and collection of data in a bid to rekindle and rebrand the spirit of the County’s tourism sector per international standards.


Mr Pankaj remarked on the need for thorough media engagement, publishing guide books and diversifying the tourism portfolio the County has to offer.


Director Gender and Social Services Wallace Mwaluma said that the County can expand to tourism in forms of culture, nature, sports, business, pleasure, religion, medicine, adventure, events, battlefield tourism and ecotourism.


“ The County can easily align with the 4As of tourism that include: Attractions, Accessibility, Amenities and Auxiliary Services,” Mr Mwaluma said.


The First Lady agreed with the speakers adding that,” An elaborate traditional attire and setting aside a dedicated traditional day will ensure that Taita Taveta County is put on the global tourism and travel map.”


County Chief Officer Trade, Tourism, Cooperatives and Industrialisation Christine Mwakera said that such strategies would ensure self-sufficiency adding that her department is ready to bring on board, renowned mapping experts.


Brian Lewela Director of Tourism agreed to the fast-tracking of data collection and site visits.


“ Tourism is a sector that is an enabler of development aligning with Sustainable Development Goals SDGs  8, 12 and 14 that call for inclusive and sustainable economic growth, sustainable consumption and production. The sector plays another vital role in bringing equilibrium in flora and fauna. This is attained through the sustainable use of water resources,” the County First Lady concluded.


In attendance were Chief of Protocol Amos Mkari Saleh, Administrator Governor’s Office Loice Shali, Chawia Ward Administrator Mercy Mwazo, Michael Nyangala Senior Trade Officer among other senior County officials.